1) Chip: Light Work, Produced by D Dark
2) His Record Label: Columbia Records of Sony Music UK
3)The target audience is aimed at rap/grime fans
4) The song is a dis track aimed at Bugzy Malone
5)The camera work is constantly moving around him and in and out his face
6) He's on the set for a photo shoot but instead its a music video
7)I think its successful as everyone wants to see his reply to Bugzy Malone.